The “Co.” stands for two things: company and community.
As a company, we provide specialized services in brand marketing & social media at the intersection of content strategy and social impact.
We empower purpose-driven brands to scale their digital presence not despite, but because of their nuance, values, and social importance.
As a community, SGMC is a meeting ground for like-minded creatives & organizations to connect, collaborate, and amplify their impact.
As we continue to grow, we’re eager to connect with people & teams who share our values and belief in a beautiful future.
If that sounds like you, get in touch here.
What is Social Good Media Co.?
Our Values
Compassion
Messages that educate, mobilize, or inspire action must be compassionate, accessible, and aware of the systems that shape how we see the world.
Community
People are the point, politically and strategically. Lasting movements enact change collaboratively with the people they’re meant to serve.
Credibility
Truth is a commitment to science and lived experience – with the knowing that humans are fallible and meaning changes across time and space.
Change
Change is slow, constant, and inevitable. We all deserve a beautiful future, and we’re all essential to creating it.
Founder
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Founder 〰️
Ann Lambert
Strategist & Creative Producer
I grew up alongside social media, watching it evolve into what it is today.
Then, I went to school to become a storyteller and a sociologist.
Now, I’m a values-driven creative strategist with an intuitive & evidence-based understanding of how to reach & resonate with your target audience online.
My Why
The hard truth is, people with a genuine social mission have the odds stacked against them on social media, given…
Profit-driven algorithms rewarding hot takes over nuance
Big tech suppressing anti-status-quo voices.
A systemic lack of time & resources to show up online consistently
And yet, I wholeheartedly believe in social media’s potential to mobilize, educate, and catalyze change.
You’ll find plenty of social media specialists who know how to sell a product.
But you’ll only find a handful who operate at the intersection of systemic justice, knowledge translation, and social media strategy.
I love what I do. My heart, spunk, and belief in a better future are woven into everything I create.
If your work is grounded in a similar ethos, we’ll make a great team.
Start with a discovery call
They can’t care if they don’t know.
Let’s let them know.